Sunday, June 28, 2009

Flags + Fire Reference = Flames Affiliate

The Abbotsford Heat, formerly the Quad City Flames and Ak-Sar-Ben Knights, are going to playing next season as the Calgary Flames affiliate. This past week, they put out their new identity which is something that was a change from the usual take the Flames jersey, paste a Flames-esque logo on the jersey, and play. Parts of that is true, but still.

As you see from the new set, the logo itself at the top is kind of....meh. Of course, the assumption that the Flames would bring back the old Atlanta Flames "A" for the jersey would have actually made sense and move some merchandise for those who love that logo and look for the Flames. In fact, looking at the logo-- it almost looks like it's a logo from a lacrosse team.

The jerseys are pretty much the Flames jerseys, but with the yellow in the Flames template being replaced with silver and the Alberta flag being replaced with the British Columbia flag, which make sense since the Heat will actually play in BC. I mean, I guess the scheme works, but you have to wonder....when has heat ever been silver?? I mean, I think heat, I think red, orange, yellow, and black as the aftermath. Maybe that's just me-- I'm old school like that.

As a whole, it's something we've come to expect from the Flames when it comes to their franchise affiliate and having something to do with the Flames name. It's been very rare that the Flames have had an affiliate without the matching named. I would have loved to see the flaming "A" on the jersey with like a Flames' template motif, minus the black on it-- just to see how it could hold up, but it is not to be. Once they take the ice, it'll be easier to judge, but now we have just take from this hope for the best later.

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